Vintage Sears Christmas Ads from the
1950s, 1960s (and a couple of 70s!)



Those first three pages were all my new finds in 2018. The next several pages are ads I've collected over the years, and have been online since 2014.




This ad is from the Warsaw Times in Indiana, just three days before Christmas, 1966. So, that would make
this a 621 they're advertising.

I went waaaay back to 1967 Ohio for this appearance of the painted-on pickguard 602/1202, a 1482
and a late-era 1477 model, likely a 14773.





The Star News of Wilmington, NC advertised this 604 'with Teaching Record' as part of their holiday bag in 1961.

Heading to the Great White North and the Ottawa Citizen of 1969 for this 1405. Well, it would have
been a 1405 if it'd been sold in the US... up in Ottawa, it'd be the model 26876.





New England in '67, and we've got the widest and most varied collection of the bunch: a 602/1202,
a 1451 setup, a 1450 alone and offered with a 1482 (oddly illustrated twice and at two different prices...
I also find it odd there's no 1452 setup advertised), a 'paddle head' 1415 and the venerable 1481.


More? You got it! ====>

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Don't forget to visit our big Wish Book set of pages for catalog listings for the holidays from 1937 through 1975!

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