Silvertone Guitars.

Does any other phrase conjure up the memories, the smiles, the anticipation, the history, the funkiness, the sleekness, the cheapness, the value of a six-string memory like a Silvertone guitar does? From humble acoustic beginnings, Sears rode the wave of electrification with some early f-hole electrics, the first affordable solid and semi-solid body electrics, lipstick pickup-ed Masonite gems from Danelectro, electrics and acoustics from Kay and Harmony and way-out imports from Teisco and amazing composites from National. Pick your axe-egory and go exploring through some of the best that America (and Japan) had to offer.
Silvertone guitars.
Nothin' like 'em.